Founded back in 1989, Gazeta Wyborcza is the leading opinion-forming newspaper in Poland.  Valued and awarded for the quality of its journalism, innovation, and for its social commitment and support for major national and local campaigns. Transition from paper to digital is still and ongoing process for this Publisher, but over 200 subscribers of the online version shows it’s going well so far. 

Because of its premium status, Wyborcza.pl is very content quality conscious and places very high emphasis on the idea of  positive-reader experience.

The Publisher’s main priority is finding a balance between ad revenue growth and the impact of advertising on visitor experience and lifecycle, making yield optimization and revenue improvement a formidable challenge.

In order to improve the programmatic results we have recommended Publisher a set of small adjustments in advertising setup, variety of products and ad unit structure.

After implementation we have tested the impact of each improvement and analyzed their influence on the user beahviour. As the last step we conducted granular competition analysis which allowed us to adjust prices to the market standards and aquire more advertsising budgets from price sensitive customers.