Bartłomiej Baliński – Ad Ops Team Leader Success Story
For a while, we have been trying to introduce to you a little bit more about the specifics of work in Yieldbird. The core of our business is to be a trusted partner of programmatic monetization. Furthermore, we also strive to provide effective support, more than one team is involved in putting the effort into it, one of them is the team of AdOps. As a result of this, now it is time to introduce to this success story, our AdOps Team Leader – Bartłomiej Baliński, who has been a part of Yieldbird for two and a half years!
Bartek started his career with an online advertising campaign more than 11 years ago!
Bartek started his career with an online advertising campaign more than 11 years ago! His first position was Junior Campaign Manager in 2008 with Sabela Media Polska. It was his first venture in advertising.
Before that, he was a lifeguard, he knew HTML and from time to time he was creating websites. Fun fact – before starting the job at this position, Bartek thought that online adverts are set up by an internet bot.
As Junior Campaign Manager he was involved in setting up direct campaigns and gained knowledge of the main concepts related to the market, CRM and CPC indicators. He quickly got promoted and started to handle websites such as bankier.pl and money.pl.
After a couple of months, Bartek reached out to a headhunter who was looking for a new Traffic Specialist to the Digital team in Agora. It was a great opportunity for him to upgrade his professional skills and start a career in one of the biggest media groups.
When he started working in Agora, his team consisted of only three members. Nevertheless, they serviced all direct campaigns that were sold by all traders in Poland. It means that they handled almost 100 orders per day. That is why when Bartek started to work in Agora it was important for him to quickly implement into Agora’s proprietary ad server.
In the meantime, as he worked in Agora, he trained himself with a google ad server called DFP and assisted publishers in the implementing process.
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Yieldbird on the horizon
In December 2016 Bartek Chmiel COO of Yieldbird invited Bartek to fly together with him to Stockholm to talk and help a publisher with deep and google ad manager. This first professional challenge related to Yieldbird turned out to be a success for Bartek. The publisher decided to cooperate with Yieldbird and from that moment Bartek partly started to work for Yieldbird. In April 2017 he finally became a full-time member of the Yieldbird team.
In Yieldbird Bartek learned all aspects related to programmatic such as header bidding, waterfall, and deals, he handled the greater part of all counting SSP (side supply platform) on the market. He started to work closely with publishers and recommend solutions that would help increase revenue from programmatic.
During the beginning of Bartek’s career at Yieldbird, the structure of AdOps teams was just clearing. Bartek got the opportunity from Marcin Ekiert (Yieldbird’s CEO) to manage a newly created team. From that moment Bartek became an AdOps team leader. In the beginning, as a team leader, Bartek had a team of three members and since then this number has increased to six and we want the team to keep growing!
So what are Bartek’s main duties at the moment?
Bartek has to divide his time for work as a Team Leader and duties with AdOps.
As an AdOps Specialist, he creates advertising structures for publishers and recommendations related to the introduction of new formats and the introduction of technologies that allow refresh advertising formats.
As an AdOps Team Leader, he assigns members to tasks, implements new personnel and conducts training for the team. Furthermore, a part of Bartek’s team works in Cracow so he also has to spare some time for traveling to visit them.
“As a Team Leader, I don’t want to leave all operational duties only to my team. I want to be involved in daily tasks that my team deals with. It can sometimes be difficult to separate leadership tasks from everyday ones.”
What are the advantages of Yieldbird as a workplace for Bartek?
Bartek sees Yieldbird as a company that invests a lot in people. From the very beginning, he had a number of trainings. He feels that he is working with people who are not afraid to share knowledge and are open to constantly develop. Working as Ad Ops, you need to be always ready to act and keep up with changes in the world of programmatic.
“In Yieldbird, if you don’t agree with something you can truly say it. You have an opportunity for a discussion – maybe there is actually something to improve and you noticed that. Because of that, I feel I have a worth in the company and that I have an impact on changes.”
Throughout his career, Bartek has had the opportunity to work on direct campaigns and now his everyday life is programmatic. So what are his insights regarding this subject?
“In direct advertising, the most important thing for advertisers was that these two factors: the campaign delivery and the CTR (Click Through Rate), should work together.
In programmatic, the most important measure is coverage and viability. With our actions, we can increase advertising viability by 30 – 40%, which increases the publisher’s advertising revenue by up to 500%. It really brings you joy as you can see such indicators. When you work with programmatic, you can immediately see the results of your taken actions, you have the opportunity to work with various publishers.”
So what are the main tasks as an AdOps and what qualifies you to start a career in this field?
AdOps is a well-personalized position, in Poland. You can also meet the names of this position such as Traffic Specialist, Campaign Manager or Web Analyst. AdOps is a technical position – you set up campaigns, prepare the structures of the advertising grid, key values and additional functions that will affect your advertising indicators.
You react to every drop in indicators, analyze cases individually as to what could potentially happen, unit by unit. Teams of AdOps and Optimisation together deal with the creation of logic that the request should keep.
If you are thinking about starting work as an AdOps then you should have knowledge of HTML, Javascript, DoubleClick for Publishers or another advertising platform. Also, you should have good organization skills (remember you must be prepared for multitasking), have an interest in new technologies and the ability to manage and interpret data.
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