Ad Tech &Programmatic Newsletter – July 9th 2021
Welcome to this week’s edition of The Yieldbird Digest!
Following the seismic news about the postponement of 3rd party cookies, we are entering into a summer holiday downtime. But there are still interesting happenings taking place in the industry. For example, Magnite has just acquired SpringServe, an ad serving platform for CTV, and, announced this week, The Trade Desk is set to limit number of streaming service ads with new product – Solimar. What is more, Quantcast has appointed a new privacy director.
During the holiday season, Publishers also are also having to get to grips with the migration to MCM (because Google is not likely to want to extend the deadline anymore). We have prepared a number of guidelines in order to help you carry out this task.
Last but not least, we are delighted to announce that AdExchanger has included Yieldbird on its list of laureates for Programmatic Power Players 2021. An industry distinction from a company that we hold in such high regard is always a cause for celebration!
Thank you for your continued support.
Good reading!
Marta Todorczuk, Marketing Manager / Yieldbird
Estimated reading time ~ 4 minutes
“It’s about a better conversation with clients about what they want to achieve in the platform,” said Mark Davenport, the company’s head of data science.
Multiple Customer Management Migration – Are You Ready?
Estimated reading time ~ 3 minutes
MCM is set to replace SPM in September 2021. It’s more than certain that after September 30th inventory which is not associated with MCM won’t serve any ads from ADX.
Magnite Buys Ad Server SpringServe for $31 Million
Estimated reading time ~ 4 minutes
Supply-side platform Magnite has bought ad serving company SpringServe for $31 million as part of its continued push into connected TV advertising.
How publishers need to adapt to Apple iOS 15 email privacy changes
Estimated reading time ~ 4 minutes
When iOS 15 rolls out in September, publishers will not be able to track who opened their emails on Apple Mail.
Quantcast Furthers Commitment to Privacy; Names New Chief Privacy Officer
Estimated reading time ~ 3 minutes
Min-Jae Lee joins Quantcast from The Trade Desk and will be responsible for driving Quantcast’s privacy-first approach.
The second edition of the Programmatic Power Players list provides Digital Publishers with a searchable guide to trusted AdTech providers and Digital Agencies. Winners have been selected from hundreds of submissions by the team of AdExchanger – and we are happy to announce Yieldbird may boast the title of a Programmatic Power Player 2021!
How much traffic does a site need to have to make it worth adding an SSP?
Is Media Planning an AdOps responsibility?
66% of the audience use social networks to access news.
Source: What’s New In Publishing
