Ad Tech &Programmatic Newsletter – June 11th 2021
Welcome to this week’s edition of The Yieldbird Digest.
Last week the world of AdTech resembled a series of military manoeuvres taking place on a battlefield. NOYB went on the offensive, sending 500 complaints relating to the deliberate obstructing of ‘opt out’ tracking cookies. Is TCF a sufficient shield for Publishers in the light of GDPR rules? In one of the following articles, IAB Europe’s Legal Director endeavours to get to grips with the issue.
On a different front, there was a big surprise when the French government entered into a settlement with Google, whereby the Tech Giant undertook to implement changes in its advertising model. We look at the scope of the activities that the settlement encompasses, and we ask how this landmark event may affect the entire industry
You will find insights to these and other issues in the articles we have prepared for this week.
Good reading!
Dawid Cholewa, Customer Performance Team Manager / Yieldbird
IAB Europe, TCF and NOYB’s War On Cookie BannersEstimated reading time ~ 7 minutes
Consumer organisation NOYB led by Max Schrems announced that it has sent out over 500 draft GDPR complaints to European organisations, aimed at ending the “cookie banner terror” in the EU
Google to change global advertising practices in landmark antitrust deal
Estimated reading time ~ 4 minutes
The settlement, included a fine on of 220 million euros ($268 million), was the first time Google had agreed to make changes to its ads business.
The fight for Adtech user privacy isn’t about privacy at all
Estimated reading time ~ 6 minutes
“If users don’t seem to really care about their digital privacy enough to do anything different – why should the industry care so much?” – asks Judy Shapiro, Editor-in-Chief at The Trust Web Times
The 50 Most Profitable Internet Companies Ranked by Visitors per Second in 2020
Estimated reading time ~ 2 minutes
E-commerce made up a majority of the list of websites, with 17 out of the 50 companies falling into this category.
Emerging Formats in Programmatic Advertising
Estimated reading time ~ 3 minutes
Programmatic Out Of Home (OOH), Connected TV (CTV) Programmatic and Audio Programmatic are increasingly becoming a part of the advertising landscape.
Explore these elite search marketing topics — and the actionable tactics you need to succeed — at SMX Advanced, online June 15-16.
What are the best SSPs for particular region/tier?
Determining CTR drop
While 89% companies believe that a good Customer Experience strategy is important or even very important to their business, nearly half regularly review their CX strategy.
Source: The Drum
Customer Performance Team Manager at Yieldbird
