Ad Tech &Programmatic Newsletter – June 18th 2021
Welcome to this week’s edition of The Yieldbird Digest.
The ramifications of France’s decision on the Google antitrust settlement looks set to be further fuelled by the new round of antitrust bills going through the U.S. House of Representatives. To better understand which interest groups may be affected by these unfolding actions, Digiday has provided us with a meticulously drawn up Cheat Sheet.
Moving away from this protracted issue, we have also added to our newsletter items about how Programmatic will be used during the upcoming Olympics.
Enjoy reading these and other insightful articles which we have prepared and gathered!
Marta Todorczuk, Marketing Manager / Yieldbird
Cheat Sheet: How new antitrust bills could force more data access from Facebook and Google
Estimated reading time ~ 6 minutes
The Ending Platform Monopolies bill might have prevented Google from implementing the alleged Project Bernanke scheme.
To Scale the CTV Opportunity Across Europe, We Need to Understand Local Differences
Estimated reading time ~ 4 minutes
CTV advertising is becoming the new darling of video advertising, but one solution won’t fit an entire continent.
Seven’s Magnite partnership to give programmatic buying ‘new flexibility’ at the Olympics
Estimated reading time ~ 4 minutes
“The exciting bit about making inventory available programmatically for the Olympics is it does give buyers the opportunity to put the right ad at the right moment in front of the right person”.
Adoption of first-party IDs is nearing third-party cookie volumes for publishers
Estimated reading time ~ 3 minutes
Adform has released data showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs in the programmatic bidstream.
The Trade Desk Launches in India to Unleash the Full Potential of the Open Internet for Digital Marketers
Estimated reading time ~ 3 minutes
Rapid digitization of the media industry has provided a paradigm shift in the way Indians consume content online. In particular, content consumption on the open internet has exploded in the last 18 months.
If you’re looking for peer-to-peer support with a variety of Programmatic topics, then check out the Reddit AdOps Channel which boasts an active and ready-to-help community.
We get Malvertising in landing page for our own domain
How you can export audience segments?
Non-personalized ads from AdSense and cookie consent. What category of cookies do they fall under?
Ads shown on premium news sites are 44% more likely to be trusted than ads on social media sites.
Source: Media Post
