Data-driven recommendations
to boost your ad revenue
REVEAL THE FULL POTENTIAL
OF YOUR AD SETUP RIGHT AWAY.
BESPOKE ANALYSIS WITH HUMAN INSIGHT
Ad Stack Review for a setup is like proofreading for a book – as an author, you may overlook some imperfections and passages that could be better written. Our experts become just such proofreaders – we analyze the indicated areas of your setup step by step and, based on data and market benchmarks, provide ready-to-implement improvement recommendations.
YOU DECIDE WHICH AREAS OF ANALYSIS YOU REALLY NEED:
The offer is fully flexible, with you choosing the exact contents of the final report.
01
Monetization effectiveness
The analysis consists of checking the current request & emission landscape and determining its character and consistency. It evaluates which types of emissions (direct, programmatic, and any other campaigns used in the setup, incl. non-programmatic) bring the most revenue and determine whether they should stay in the setup.
Second part of the analysis aims to determine the efficiency of selected programmatic revenue sources in Open Auctions.
02
AdOps review
Analysis of the technical set-up from general (ad server efficiency) to specific (programmatic order and line items structure) to verify their efficiency and performance. We provide the feedback & recommendations on whether the programmatic setup is built correctly; how to decrease script loading time and as a result make website load faster; or what new technologies could be implemented in order to boost revenue. The correctness of Consent Management Platform setup and consent strings’ transfer is also verified.
03
Website management
The analysis provides information on the compliance of the current advertising grid with the accepted standards in the advertising ecosystem (Google, IAB, Better Ads Standard). We provide the assessment of the existing situation as well as full layout recommendations, ready to implement.
04
Demand channels evaluation
Evaluation of the Programmatic Direct, based on a comparison of campaign results and deals at each priority level, in relation to quoted/set rates, rate card calculation and hints on how to increase the effectiveness of advertising on the website, focused on verified technologies, solutions and demand sources, that are in line with the accepted standards in the advertising ecosystem (Google, IAB, Better Ads Standard).
WHAT DELIVERABLES
WILL YOU RECEIVE?
Detailed report and an on-line workshop, explaining the current situation of your Ad Stack, pointing to what works well and what should be fixed or replaced by another solution.
REQUEST YOUR PERSONALISED DEMO
Bogna Jankowska
New Business Lead
publishers@yieldbird.com
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