How to Increase the Auction Pressure Being a Digital Publisher?
In the previous article, we analysed the factors that determine the final ad impression price in the Programmatic model. We also noted, that Digital Publishers can increase the value of the rate by increasing the so-called Auction Pressure. Let’s find out how …
Jak zwiększyć presję aukcyjną? Porady dla wydawców internetowych
W poprzednim artykule przeanalizowaliśmy czynniki, które określają ostateczną cenę wyświetlenia reklamy w modelu programmatic. Podkreśliliśmy również, że wydawcy internetowi mogą podnieść wartość stawki – odpowiada za to tzw. presja aukcyjna. Dowiedzmy się, jak to zrobić! Pozostając cały czas w aukcyjnym ekosystemie programmatika, …
Programmatic Pricing: Determinants of the Final Price of Ad Impression
Every commodity has its sellable price. Looking at Programmatic Advertising from the perspective of Publishers and pricing, the commodities they sell are advertising space, or more precisely – ad impressions. So how do we address the questions: “Is the price of my …
What Can We Expect in 2021 for Digital Advertising and Programmatic?
To paraphrase Poland’s Nobel Prize winner for literature, Henryk Sienkiewicz, 2020 was a strange year in which “various signs in heaven and on the earth heralded some natural disasters and extraordinary events” (With Fire and Sword). I think people all over the …
The Valuation of Programmatic Inventory: Pricing in GAM
Pricing in the Digital Advertising industry is important because it relates to the proper pricing of advertising space; depending, that is, on the given sales channel. At a time when there has been a significant increase in traffic due to the lockdown, …
Programmatic Ad Revenue After Mozilla Firefox Third-Party Cookie Limitation
In September 2019, Mozilla Firefox’s Enhanced Tracking Protection (ETP) mechanism that blocks third-party cookie was launched. Since then, the new feature not only has seen a transfer of the advertisers’ budgets to other browsers but it has brought about a decline in …