5 Key Elements of Good Brief for a Programmatic Specialist
Digital Marketing Managers run their campaigns using both direct and programmatic channels (either through Deals or Open Market). Campaigns usually require daily attention from both the interested Media Planners and Campaign Managers; as the KPIs set by the Clients are generally ambitious, …
What Purpose Does a Programmatic Specialist Serve?
Everybody knows Superman, one of the most popular comic book/TV series characters, who also appears in DC Entertainment films. The superhero also faces the troubles of human nature, as well as those unresolvable for a common man. Therefore, I will take the …