How to Use Google Ad Manager 360 Data to Improve Sell-Through Rates
When you’re in the publishing industry, it’s evident that one of your goals is leading to improved advertising performance and a more robust marketing strategy, which causes higher revenue. And it’s possible with Google Ad Manager 360 and the insights the tool …
Does User Geographic Location Facilitate Floor Price Differentiation?
Geographic location is a relatively easy and natural way of segmenting your target audience, since advertising campaigns often target specific user geographic locations. However, can such segmentation be effective in terms of inventory pricing; and can it bring additional value to inventory? …