Open Auction in the Light of 3rd-Party Cookies Removal in Chrome
How will premium Publishers look to navigate the change? What will be the future of Open Market following the demise of 3rd party cookies? Will Programmatic spend move to PMP/PDs? Finally, what are the major proposals for how the industry can continue …
![Top Supply-Side Platforms (SSPs) for Digital Publishers [2021 UPDATE]](https://content.yieldbird.com/wp-content/uploads/2021/04/yieldbird-top-suply-side-platforms-for-publishers-2021-770x400.png)
Top Supply-Side Platforms (SSPs) for Digital Publishers [2021 UPDATE]
There are several Supply-Side Platforms on the market that publishers can choose from. Each works slightly differently, uses different optimization methods, and has access to different advertisers. Which are the top SSPs in 2021, depending on Geo/Region and Inventory type? Supply Side …
Google Ad Manager vs Google Ad Manager 360 – Everything You Need to Know
Google Ad Manager (formerly DoubleClick For Publisher), undisputedly has a commanding lead among Publishers’ top ad tech partners, with over 80% of Publishers using Google Ad Manager as their top ad tech partner (source: Advertiser Perceptions SSP Report). This world’s most popular …
Rethinking Digital Ad Operations. To Keep In-House or Outsource?
Advertising Operations are one of the most critical roles for every Digital Publishing company. Such operations are peopled with experts in Ad Serving technology. They can support the sale and delivery of online advertising. Ad Ops are involved in a great number …