Ad Tech &Programmatic Newsletter – July 23rd 2021
Welcome to this week’s edition of The Yieldbird Digest! The market has heaved a collective sigh of relief after Google announced a delay to the end of cookies. However, it is worth taking this extra time to prepare the groundwork so that …
Ad Tech &Programmatic Newsletter – June 11th 2021
Welcome to this week’s edition of The Yieldbird Digest. Last week the world of AdTech resembled a series of military manoeuvres taking place on a battlefield. NOYB went on the offensive, sending 500 complaints relating to the deliberate obstructing of ‘opt out’ …