Integration of GeoEdge Solutions in Yieldbird Platform to Benefit Publishers And Their Audiences
We are happy announce that we’ve successfully integrated GeoEdge; a global provider of holistic ad quality and malvertising solutions into our platform. Since the widespread adoption of programmatic advertising, publishers have often had to choose between higher yield and a more satisfying …
How to improve user engagement in publishing with push notifications?
You work in the publishing industry. Your business is mostly based on the readers and their engagement. You make money because people want to read your texts. That’s how we can shortly describe the publishing industry. However, we all know that good …
Black Friday & Cyber Week 2021: Last-Minute Prep for Publishers
LOW-HANGING FRUITS FOR BLACK WEEK: OPTIMIZATION, CONTENT STRATEGY & DEALS What started as an American tradition of highly promoted sales on the day after Thanksgiving is now one of the most crucial days for the entire digital marketing industry. Black Friday, followed …