Mobile VS Desktop Seasonality
The performance of many websites changes during holidays and weekends and the fluctuations can sometimes be both huge and unexpected. With help from our data science team at Yieldbird, they have gathered data and shared their insights regarding the usage patterns below. …
What to Consider When Changing Your Adstack Provider
Just a few years ago, everyone had an Adserver and a separate SSP. Today, most Adservers have a holistically optimized SSP built-in while implementing header bidding. Currently, 78% of publishers use header bidding and have an average of 6.5 SSPs integrated, according …
Learn How MittMedia Increased its Revenue Thanks to Server-side Header Bidding
MittMedia implemented a server-side header bidding a year ago. At the end of this article, you will find an interview with Håkan Hamrin, Head of AdTech at MittMedia. He shares valuable insights with us. As most publishers know by now, the header …
One Year After GDPR – What Have We Learned?
May 25, 2018, is one of this century’s most important and controversial dates for online advertising — it was the day when the General Data-Protection Regulation (GDPR) went into effect in the European Union. When the law was adopted in 2016, many …
What Is AMP, and Why Is It Crucial for Publishers?
AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. This open-source initiative from Google, with the purpose to protect and maintain the future of the web in order …
DMP/CDP: What’s The Difference?
Data Management Platforms (DMPs) have been around for a long time. Especially among publishers. In recent years, a new acronym has emerged – CDP. Standing for Customer Data Platforms. These are taking on an ever-growing market share. According to the CDP Institute, …
World Cup Football Games Increase Publishers Revenue
At Yieldbird, our data analysts dug into the tremendous amount of statistics we have looking for a correlation between online revenues and football. In June and July of 2018, Russia hosted the FIFA World Cup. It all began in January 2009 when …
Digital Video Instead Of Television. Audiences Are Shifting!
The consumption of digital video is increasing with each day. This happens at the expense of a decreasing television audience. It’s a sign of growth potential in terms of monetizing digital revenue. Most digital-video viewers are mobile users. There are a number …
Why Unified ID Increases Revenues for Publishers?
The cookie and the internet were invented almost simultaneously. The cookie is one of the most fundamental, but also one of the most derided, browser mechanisms. Virtually all internet applications use cookies to work better. The basic point is to make it …
First or Second-Price Auctions: Does It Really Matter for Publishers?
Google advertised in March 2019 that it will start applying the first-price auction mechanism for its publisher services. The question is what this change will mean for the industry. Several exchanges have already started testing out first-price auctions. First and second-price auctions …