IAB Europe’s AdEx Benchmark 2022: Yieldbird Insights on European Digital Advertising
IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving …
![Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]](https://content.yieldbird.com/wp-content/uploads/2020/09/0381-ART-16092020-V1A-01-770x400.png)
Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]
The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Why? Because more and more users are running it on their devices. How will this change the way online businesses live? And is …
Programmatic in 2022 from the perspective of Publishers
The first month of 2022 is behind us. Especially for you, we asked four publishers who operate in different geographic markets and create qualitative content from various thematic categories about how they assess the current moment in the Digital Publishing industry, with …
Yieldbird’s AdOps Team Won the Wires 2021 Award by ExchangeWire!
With over 250 clients worldwide, is it possible to maintain a balance between process automation and a personal approach to emerging problems? For the past 13 years, our Yieldbird AdOPs team has been proving that this balance is eminently achievable. Our team, …
How Does Traffic Seasonality Influence Your CPM?
Traffic fluctuations caused by seasonality is present in most industries and is linked to an actual season itself or a given day of the week. However, seasonality can be impacted by both unpredictables, such as erupting volcanoes or global pandemics, and predictables, …
Ad Tech &Programmatic Newsletter – July 30th 2021
Welcome to this week’s edition of The Yieldbird Digest! Does your company avail of Machine Learning and Artificial Intelligence? They are fast becoming the driving force behind Publisher planning and innovation; and are now being incorporated into processes and set-ups. “These new …
AdExchanger Has Named Yieldbird Its Programmatic Power Player 2021
Our end-to-end Programmatic Monetization solutions, as well as the Publisher-centred approaches are often recognized in the Digital Publishing industry. And now Yieldbird may boast the title of a Programmatic Power Player 2021. The second edition of the Programmatic Power Players list provides …
Ad Tech &Programmatic Newsletter – July 16th 2021
Welcome to this week’s edition of The Yieldbird Digest! This week, we found an article on earnings in the AdTech industry, with a particular emphasis on the level of remuneration for women. An open list has been created to which each person …
Ad Tech &Programmatic Newsletter – July 9th 2021
Welcome to this week’s edition of The Yieldbird Digest! Following the seismic news about the postponement of 3rd party cookies, we are entering into a summer holiday downtime. But there are still interesting happenings taking place in the industry. For example, Magnite …
Ad Tech &Programmatic Newsletter – June 18th 2021
Welcome to this week’s edition of The Yieldbird Digest. The ramifications of France’s decision on the Google antitrust settlement looks set to be further fuelled by the new round of antitrust bills going through the U.S. House of Representatives. To better understand …