How Multiple Customer Management Is Set To Replace Scaled Partnerships
Google has officially announced that its Scaled Partner Management (SPM) program will be replaced by a Multiple Customer Management (MCM) module for Google AdManager users in July 2021. Publishers working with partners under SPM are beginning to ask what the consequences of …
Why Server-To-Server Will Be the Future of Header Bidding Once 3rd Party Cookies Are Blocked on Google Chrome?
Since the concept of Header Bidding was created, Publishers have often been forced to choose between higher yield and better user experience.Using more SSPs in the wrapper usually meant more money, but also in most of the cases a bigger latency; which …
Polish Independent Media Suspend News Coverage as a Protest Against a Tax on Advertising
The Polish government announced plans to tax media advertisement as a source of funds to combat the effects of the pandemic. In the open letter to the authorities of the Republic of Poland and leaders of political groups, representatives of 43 independent …
What Is FLoC And Why Google Chose It To Replace Third-Party Cookies
On Monday, January 25th, Google announced that third-party cookies within Chrome Browser will be replaced by Federated Learning of Cohorts – FLoC or “flock”. Developed as a part of Privacy Sandbox, FLoC offers a way of clustering large groups of people with …
Yieldbird in 2020: Challenges and Achievements
Starting 2021, we feel ready to take on the new business challenges that this year brings. This is due to the fact that the previous year was for us – despite the global situation – a year of development, change and recognition. …
Top 5 Ads Violations Publishers Commit & How to Avoid Them
For digital Publishers who use AdSense and AdExchange demand, adhering to Google policies is a “to be or not to be” matter. Our Yieldbird Team has compiled the most frequently violated policies so that you will recognise violation statuses, and know how …
Which Are The Most Popular 3rd Party Cookie Alternatives?
The modern Web is strongly dependent on all kinds of cookies: a statement that is both true and obvious, and one that will not change any time soon. Advertisers use 3rd party cookies to serve their ads; and these cookies make you …
5 Last-Minute Tips for Increasing Black Friday Programmatic Revenue in 2020
One of the biggest shopping days of the year, Black Friday is nearly a week away. But as we are living in strange, frightening times at the moment, and we are all being forced to adjust, the same trend is being felt …
Apple’s IDFA – Why It Is So Important?
For Tech Giants trust is everything; and yet in recent years they have found themselves being called before legislative bodies like the interrogative US Senate Commerce Committee or battling in the court of public opinion, where the CEOs of Facebook, Google or …
Why Page Latency Impacts Google Ads Clicks?
There’s no denying that a successful Publisher needs to put user experience on the same pedestal as revenue streams. Relevant users will remain on a Publisher’s website for a longer period of time only if the desired content loads fast and is …