Programmatic Advertising – the Future of Marketing and PR
The pandemic has had a profound influence on many business activities, and Marketing and PR are no exception. All professionals are following an updated view on the COVID-19 guidance and endeavouring to deliver organizations with a strategic clarity across all operations in …
The 5G Impact on Programmatic Advertising
For over a decade, network designers have been working on 5G, which is slowly becoming a reality, and which looks set to drive changes not only in consumer behavior, but also in all industries. As 5G takes on what will be a …
Which Type of Header Bidding Solution Is Best for Your Business?
The Ad Tech industry provides Publishers with many options for leveraging the benefits of Header Bidding technology. In previous articles we highlighted the main differences and benefits of the client side, the server side, in-house and a 3rd-party solution. The final instalment …
In-house vs. Third-Party: Which Type of Header Bidding Solution Is Best for Your Business?
In the first part of our Header Bidding comparison cycle, we covered the main differences between Client Side and Server-Side Header-Bidding solutions, along with the pros and cons of both approaches. This kind of perspective is most important from the raw technical …
Client-side vs. Server-side: Which Type of Header Bidding Solution Is the Best for Your Business?
Header Bidding technology is pretty ubiquitous these days, and it is not such a hot topic as it was 3 to 4 years ago. Most publishers have had it implemented in their ad stacks; or considered doing so but then decided not …
Is Header Bidding a Good Fit for Your Programmatic Monetization Setup?
The global downturn caused by the COVID-19 outbreak can represent an opportunity for Digital Publishers to undertake a review of their current Programmatic setup. Observing the decline in advertising ad spendings, Publishers have begun to wonder whether they have been providing a …
A New Era for Publishers Without Third-Party Cookies
Undoubtedly we live in a data-driven world where collecting information about users is normal practice. Nevertheless, 2018 showed us that not everybody is pleased to give one’s data in exchange for “free access” to Facebook, or Instagram. The Facebook–Cambridge Analytica data-sharing scandal …
How Is the Coronavirus Affecting the Business Strategies of Publishers and Advertisers?
Crisis situations such as the current global threat of the coronavirus epidemic are affecting many industries in the world economy, which can be best seen on stock exchanges where the share prices of most companies are taking a significant hit. It is …
5 Best Programmatic Events for Publishers in Q1 2020 – Recommended by Yieldbird
The publishing industry has undergone a series of important changes in recent times. Our partner publishers often ask us where they can find out about upcoming changes, not to mention all the other key aspects relating to the Programmatic industry. There are …
Programmatic Advertising 2020 – How Do Publishers Manage Changes?
In the last weeks of Q4 2019, instead of counting usually record earnings after Black Week, digital publishers who want to maintain and grow advertising revenue are setting strategies to go smoothly through the regulations awaiting the programmatic industry in 2020. Check …