10 Monetization Models for Publishers
Recognizing the best models to monetize traffic is essential for those who want to make a viable business out of their website, and the optimal approach for selecting the revenue streams is usually closely related to the website type and the scale …
5 Tips for Increasing Black Friday Programmatic Revenue
Blanket advertising supported by a finely-tuned ad-unit structure and bolstered by diversified demand represents the best convergence in terms of achieving higher revenue. The programmatic approach is all about taking advantage of seasonality, which obtains not only for high and low seasons …
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How to Block Inappropriate Ads in Google AdManager & Open Bidding [Practical Guide]
Blocking inappropriate ads from running on a website is most effective if you collect accurate source data first. In the beginning, detect the advertiser and then select the source of the leak (if it’s not Google Ad Exchange itself, try changing the …
Ad Targeting Without Third-Party Cookies. How Can Digital Publishers Adapt to Limitations in Browsers?
Along with the increasing awareness of the importance of user privacy, regulations and restrictions on the use of 3rd party cookies for targeting ads are becoming harder to navigate. When Google published the results of their experiment, according to which disabling cookies …
Choosing a Yield Optimization Partner: Best Practices
When looking for a way to maximize revenue from digital inventory optimization, publishers may test both yield-opt technologies and providers. And although we operate in the realm of technology, often it is the suppliers that turn out to be the key to …
How to Deliver a Topnotch Customer Experience in the Digital Marketing Industry?
The overriding goal of technology companies is to provide reliable products and services. How should Customer Success teams be created and developed in this case? What is the added value of customer management in strictly technological enterprises? As Yieldbird, we provide services …
YieldFest Poland Powered by Yieldbird: Takeaways from the Digital Publishers’ Meetup
By next year, it is forecast that digital advertisements will exceed 50% of global media spend. The development of programmatic advertising is in its prime. The industry is gaining structure rapidly; already established with strong foundations. To nurture the valuable networking opportunities …
Pros and Cons of Managing Advertisement Blocking for Publishers
Publisher’s point of view on ad blocking Advertisement blocking is a must-have for many publishers. For most of them, the reason behind using it, are legal issues. However, not for all. All publishers working with the programmatic model know that one of …
Anchor Ad – How Does It Increase Publisher’s Revenue and Viewability?
About Yieldbird Yieldbird specializes in 360° advertising management and programmatic ad – inventory optimization. That is why we work with clients in more than 30 countries across Asia, Europe, and Latin America. The global company helps both independent and corporate publishers use …
eCPM, rCPM & Fillrate – Fundamentals of Website Performance Analysis and Most Influential Factors
Some publishers only look at total daily/monthly revenue to track their progress. Others monitor metrics like eCPM or rCPM (RPM). At Yieldbird, we observe ad-request eCPM on a daily basis. For us, this is the most objective performance indicator. Below, I will …