Google Open Bidding: Key Benefits for Publishers
After many years of struggle with the growing popularity of header-bidding solutions, Google rolled out EBDA (currently known as Open Bidding). Its own technology established in Ad Manager. Open Bidding is intended to make it easier for publishers to increase competition and …
Check Results of Yieldbird & Google Cooperation on Outstream
You don’t need video inventory to drive higher eCPMs! Yieldbird team has tested Google in-article and in-feed native video solution to help publishers with no video content. Result? Over 30% revenue growth, wider offering, and improved overall monetization effectiveness. Read how our …
How to Escape Blue Monday in Programmatic?
After a high season in the advertising industry, the first weeks of the new year will bring an obvious slowdown in programmatic advertising. How can it affect your revenue and what can you do about it? After big wins at the year-end, …
Your Font Size Matters. Better Believe It!
How publishers’ popular Fonts can affect their ad revenue? …
How Publishers Can Survive in 2018
The eight steps publishers should consider taking in 2018 to keep their ad revenue flow high. …
Ups and Downs of the Digital Ad Industry in 2017
An overview of the most important milestones, success, disappointment, and person of the year 2017. …
Is Apple Responsible for the Drop in Ad Requests and Publisher Revenue?
Designed as a safeguard for users, Apple’s ITP (Intelligent Tracking Prevention) became a threat to publishers. …
A Quick Guide to Programmatic Native Ads
Native ads will reach 74% of all ad revenue by 2021, while spending on native advertising in the United States will reach $21 billion by 2018, according to Business Insider. What is Programmatic Native? Is programmatic native ad… A. a connection of high-quality content …
Guidelines for Better Ads
How to increase ad revenue and keep user experience high in this ever-changing advertising industry? This is why Yieldbird prepared the Guidelines For Better Ads. Online advertising is one of the most important means of funding the creation and publication of online …