The Most Wanted Specialists on the Ad Market?
What it takes to become one of the most wanted specialists in the ad market? …
How to Tackle the Ad Blocking Challenge?
This report will help you understand whether this could be the end of ad-funded internet. Why is adblocking software used on a rising scale? Because ads popup, blink, slow down page load times or add to the cost of a mobile data plan …
The 21st Fastest Growing Tech Company by #CEFAST50 Deloitte
Yieldbird’s expert shared a few details and stips standing behind our growth. As many as 300 companies have registered for the 18th edition of the Deloitte’s Technology CE Fast50 ranking for the most dynamically developing technology companies in Central Europe. Yieldbird …
8 Essential Facts About Programmatic Guaranteed
Programmatic guaranteed (PG for short) is the tool for every programmatic buyer to manage ID or cookie-match an audience with a publisher. It’s a pre-agreement to purchasing inventories at a fixed price, as long as the publisher correctly fills in the ID …
Agora is the First Publisher in Poland to Implement Ads.txt
Yieldbird has implemented Agora’s standard ads.txt, bringing greater transparency to the publisher’s advertising space. Ads.txt reaches out to the programmatic community in the battle against unfair advertising practices and the implementation of IAB recommendations. The ads.txt solution, developed by IAB Tech …
The Trusted Advisor at Your Service
Peter Stanek, Team Lead – Demand Side at Yieldbird, reveals what it takes to be a trusted advisor in the era of consultative selling. …
The True Colors of Ads.txt
The essential information about ads.txt, its meaning, role and tips on how to implement this simple tool aiming to bring simplicity and clarity to the digital ad market in a few quick steps. What is all the fuss with ads.txt about? Ads.txt, …
Dmexco 2017 – Key Takeaways From The Event
After two inspiring and full-of-insight Dmexco days with countless attractions and most intense networking. All the latest trends and business deals are again part of a great Dmexco experience now. …
Clash of the Giants: PubMatic vs. AdForm
The state of rivalry between PubMatic and AdForm and which platform yields more revenue for publishers. …
Confessions of a Biz Dev in the Digital Industry: What’s Crucial for Publisher Yields?
Learning from 1 000 talks with representatives all over the media industry: if you had excellent sales but your ad ops operations were lackluster, say goodbye to your yields. Advertising inventory is one of the most precious assets that a digital publisher …