The Rise of Programmatic Buying. Ultimate Promise of Brand Advertising in the Digital Age.
The current digital marketing ecosystem is expanding and developing in leaps and bounds. We ourselves are so deep into the intricacies of header bidding (a sophisticated usage of data that improves monetization techniques) that even we sometimes get lost and lose some …
The Roaring Lions from Cannes
Shedding some light on the 64th International Festival of Creativity in Cannes. On June 17, 2017, the 64th International Festival of Creativity in Cannes kicked off, garnering attention from everyone in communications, marketing, entertainment, design, and tech to meet and celebrate industry insights and …
Yieldbird Implements Facebook’s Audience Network on Agora Websites
Yieldbird is the first ad-tech company in Poland to implement Facebook’s Audience Network with header bidding technology – all for Agora, one of Poland’s largest publishers. Ads from Facebook’s Audience Network are now displayed on Agora’s mobile sites, all thanks to header …
Yieldbird Nominated in the Drum Awards 2017
On April 26th, 2017, Yieldbird’s Ad Ops Team was nominated for the Best Ad Ops Team in The Drum Digital Trading Awards. We’re excited to be among the other great nominees who have been recognized by the DDTA. That’s why we want …
Publishers Answer to a Changing Advertising Market
The advertising market is nearing a breakthrough. Within 5 years, 80-100% display ads will be traded in a programmatic model – that’s the prognosis, at least. Are publishers ready for this revolution that has already started? Various data and sources report that …
Revenue Payment Terms for Digital Publishers
“Gentlemen don’t talk about money,” as the saying goes. Gentlemen and gentlewomen know exactly how to handle it. No need to discuss it or get advice from someone else. This an accurate description of Yieldbird, something we pride ourselves on. But behind …
Q1’s Digital Marketing Events Worth Attending
And here we are – a new year. One with new opportunities and new business challenges. Before your work totally absorbs you, take a look at our event list. We’ve gathered the best ones that we think will interest you and your …
The End of The Intrusive Ads Era?
Initiatives by market leaders, such as the one established at the last year’s Dmexco conference Coalition for Better Ads is a sign that we have reached the turning point, where the balance in the editor-user-advertiser relationship must be defined again. Consumers do …
AdTaily Chirps as Yieldbird Now!
On the 8th of December AdTaily changed its name to Yieldbird. From now on we provide our services for both publishers and advertisers using one name. This simplification is helping us to be more efficient in reaching the demand for our publishers. …