Lazy Loading – The Optimization of Webpage Performance
When looking for content, it often happens that a page loads too slowly, or some of its elements load slower than others. Impatient users will often leave such sites straight away without leaving a traffic footprint. Impatient visits mean lost earnings for …
One Year With COVID-19: Programmatic’s Performance Prior To And During The Course Of The Pandemic
Last year was certainly a year that will go down in the annals history. The crisis that rocked the world was unprecedented; and it continues to this day. The economies of most countries are recording GDP declines, with unemployment rising in many …
Google’s Two-Click Penalty: What is it & How to Fix it?
It appears unexpectedly, without prior notifications, and can significantly reduce the results of high-earning ad units for an undefined period of time. Can publishers avoid the unpleasant consequences of Google’s Two-Click Penalty? Yes, but it requires understanding the reasons why Google imposes …
Contextual Advertising 2.0 – the Future of Programmatic
The Programmatic and Adtech industries often have to adapt to changes that result from the decisions of big market players (like Google’s switch to First Price Auction). Changes in law, like GDPR in 2017 or CCPA in 2020, have also had a …
How to Increase Revenue from Online Advertising Using Technological Products (UPDATE: 2021)
When starting their foray into programmatic, every publisher aims to increase their revenues by adding ads on their websites. Usually, the first step in this direction is to start monetizing with Adsense/Google Ad Manager, or another ad server – the decision often …