Ad Campaign Effectiveness Indicators and Pricing Models
Have you watched the “Mad Men” television series? If not, here’s a nutshell description: the 1960s, New York City, and Don Draper. The series tells about his fate as a reputable advertising specialist in a leading marketing agency at that time, as …
Google Ads vs. Programmatic
Although this is probably hard to believe, Google’s AdWords (now known as Google Ads) appeared as early as 2000, which would mean that this ecosystem is already of full legal age. In the beginning, advertisers were given the ability to target ads …