How to Deal With Troubleshooting Revenue Fluctuations in Programmatic Advertising?
Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to optimize revenue, but identifying the root cause of drops requires a deep understanding of the various factors that influence the advertising ecosystem. …
How Artificial Intelligence Powers Digital Ad Sales
Artificial intelligence remains one of the most frequently mentioned concepts of the 21st century. Every company dealing in the technology business wants to be associated with algorithms that most people attribute to divine intervention. Aside from artificial intelligence, there is machine learning, …
Did the Super Bowl Increase Programmatic Revenue?
The NFL’s Super Bowl Sunday is the most important sporting calendar event in the United States. During half-time, iconic musical performances take place (this year we saw an amazing performance by Jennifer Lopez and Shakira). Half-time is also characterized by high-profile, and …