How To Stand Out on the Programmatic Market?
The numbers are clear. According to the October IAB Europe report, for almost 70% of Advertisers, the Programmatic market is a channel that receives at least 41% of the annual budget for banner (display), video, and mobile advertising. Table of contents Programmatic …
RTB or Direct Sales – What Is the Future of Online Advertising?
The use of both the RTB model and direct sales allows to achieve a similar end result – an ad is displayed on the website, and, after reaching a specific user, it allows the advertiser to build a relationship with him or …
Yieldbird Supports Publishers with Programmatic Audio
The scale of audio campaigns sold in the programmatic model in Poland is very small even though, according to research, nearly 70% of consumers, i.e. more than 20 million people, listen to radio every day, and about 20% of Polish Internet users …