How To Strike a Balance Between Open Market Optimization and Protecting Direct Sales?
From the Publisher’s perspective, it is crucial to increase revenue from quarter to quarter by selling as few impressions as possible. This can be easily explained, even from the users’ perspective: when more ad spaces are added to a page, users may …
How To Understand Media Buyers’ Needs in Programmatic?
Advertisers create and impose the rules of the market. Therefore, understanding Media Buyers and meeting their requirements is essential for building a successful business. And so, the focal point of optimization needs to intertwine with conversion in order to enrich the overall …
5 Essential Performance Metrics for the Digital Publisher
In the early days, there were metrics for online Publishers such as unique visitors and pageviews, which, to a certain degree, were often coloured by editorial departments. This attention was warranted, however, particularly considering the focus being given to website traffic. However, …
Facebook Ads vs. Google Ads: Where To Advertise?
Today effective competition on the market entails a high-end approach that requires advertisers to use marketing instruments correctly and precisely. To the fore in this regard is a marketing communication. The potential effectiveness of such communication represents a key factor when planning …