Unleashing Transparency: How the EU’s Digital Services Act and Digital Markets Act Will Impact Online Publishers
Are you a publisher or intermediary dealing with websites and online advertising? Then you’ll want to pay attention to the EU’s Digital Services Act (DSA) and Digital Markets Act (DMA). These new regulations aim to increase transparency and shake up the online landscape, …
How do Advertisers Use Machine Learning to Buy Cheaper Impressions?
Having worked in the past on both ends of the Programmatic market, I have had the opportunity to use and benefit from different automation or optimization tools, not only to run my programmatic campaigns but also to increase the value of the …
Effective Sales Strategy – Programmatic Guideline for Publishers
Building upon the experience of cooperating and coordinating with both Publishers and Advertisers, we want to present the challenges faced by both newcomers and veterans of selling space via Programmatic channels. We believe that this mix of data and experiences will be …
Explaining Complex Technical Issues to Business Leaders
I must admit that it’s quite a common challenge when we’re pitching our products and services to decision-makers within the corporate structure of our Publishers. Our business model revolves around various technological solutions and machine learning algorithms, we need to find a …
Ad Tech &Programmatic Newsletter – August 6th 2021
Welcome to this week’s edition of The Yieldbird Digest! Judging from my 15 years of experience in online advertising, I can say that there’s only one thing that is constant on the market: it constantly changes. The more flexible the publishers and …
Ad Tech &Programmatic Newsletter – July 2nd 2021
Welcome to this week’s edition of The Yieldbird Digest! So we have two additional years to find a workaround for the soon-to-be-dead 3rd party cookies in Chrome, right? In fact we do, but it doesn’t mean that you should halt your existing …
Core Web Vitals 2021: Getting Prepared
Originally posted Feb 24th, 2021. Search engines in 2021 will continue to be one of the most important traffic sources for website owners. Since Google announced that so-called Core Web Vitals will become ranking signals in mid-June*, which means they will affect …
Direct Sales vs Open Market: How and Why These Two Sales Strategies Should Be Aligned
Having worked on both the buy-side and sell-side of the Programmatic ecosystem, I was involved in buying impressions and selling them; and made recourse to various transaction types for this purpose. The perspective of these two aspects of the market is significantly …
How Google Adsense Works with WordPress?
Contextual advertising historically has been one of the most widely used ways of traffic monetization. In spite of the fact that it’s been shelved by the Programmatic market, it is still utilized by many small businesses; including bloggers dabbling with the prospect …
The Impact on Publishers of Google Joining TCF v.2.0
Google has announced that it will participate in the IAB Europe Transparency & Consent Framework v2.0, and will comply with its Specifications and Policies. We can read that Google will begin reading and passing the TC string for all ad requests starting …