Measuring the Delivery and Effectiveness of Programmatic Campaigns
As we all know, one of the main issues with buying ads is trying to find out which half of the media cost is lost. Consequently, measuring both the delivery and effectiveness of a Programmatic campaign is a must-do task, and this …
Targeting Options In Programmatic Advertising
The purpose of a programmatic purchase is to automatically buy individual ad views from people who are most inclined to become my clients. This article describes the targeting options available on this market that produce the best effects in this ad purchase …