In-House vs. Outsourced Header Bidding: Key Factors to Evaluate
Header Bidding is a vital part of advertising revenue for most Publishers. Depending on the geography or type of content, having more SSPs competing with Google for impressions can improve the revenue for mid double digit percentage numbers. However, managing the Header …
Price Genius: An Automatic Price Optimization System for Online Publishers
Revenue Optimization ensures inventory is neither over-priced nor under-priced. If you keep prices too low, buyers will understand that there is no need to bid high, and they will reduce their offers. This process is known in the industry as bid-shading. Contrarily, …
Price Management in the Era of First-Price Auction
Our team at Yieldbird specializes in price management for online publishers, maintaining that diligent price management best harnesses sell-side revenue optimization. This approach mirrors best-practice models across a wide range of industries. When Google announced its First-Price Auction, we were certain that …
First-Price Auction Introduction from Yieldbird Perspective
Time flies and First-Price Auction full introduction on Ad Manager is getting closer. It’s important to summarize this change from the perspective of the relations and business between Yieldbird and publishers that we are proud to work for. Our main service is …
Header Bidding Value in the First-Price Auction World
As a company that speaks to many publishers, we hear similar questions regardless of their location and business model. In the last few weeks, our conversations have been dominated by Google’s Unified Auction and switch to a first-price auction model. One of …
Yield Optimization for First-Price Auction
Simplicity and transparency will never happen. In theory, first-price auctions bring simplicity and transparency. The model assumes that buyers will bid exactly what they perceive as a value of the impression and everyone will be satisfied. The problem is that it will …
Can AdX Optimization Drain Money from Header Bidding?
The question is not surprising. Today’s programmatic trade is a jungle that mixes several demand sources and two auctions types. It’s absolutely not transparent nor is it efficient, so it’s not exactly easy to understand the optimization mechanics. Yieldbird is a company …
What Google’s Shift to First-Price Auction Model Means for Publishers
Google announced that they will be switching to first-price auctions at the end of Q3 of 2019. The first-price auction model is used by many SSPs already, and soon Google will implement it as well on the Ad Manager level. The majority of the programmatic world is …
The Relationships, Stupid! Why Do They Matter More Than Ever Before?
A few months ago I read that meaningful relationship in online advertising matter much more than ever before due to the programmatic shift. To be honest, it sounded like a very general sentence that can be used and reused in various business …