Universal IDs for Publishers – Are They a Necessity?
The impending demise of third-party cookies and their multiple delays might make publishers indifferent to the cookieless future. However, it is better to be prepared and seek alternative solutions to manage business in the post-cookie era. And it may be wise to …
Google Optimized Pricing: How to Make It Works Better
Are you looking to maximize your programmatic revenue but need to determine how Google Optimized Pricing works? Or are you already aware of that tool and looking for something additional that enhances the results? This in-depth analysis will explore the inner workings …
Ad Tech &Programmatic Newsletter – June 25th 2021
Welcome to the first astronomical summer edition of The Yieldbird Digest! We start with the most important news of the week that electrified the digital world yesterday – “more time is needed across the ecosystem to get this right” writes Vinay Goel, …
The Role of Competitive Pricing on the Open Market
Selling merchandise is a complex matter. Especially when you are operating on a commoditized Ad Open Market, where competitive price is such an important criterion for buyers. Failing to properly set the price may cause significant risks for your business. So the …