How to Choose the Right Supply Side Platform (SSP) for Your Stack?
Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources. However, with an array of SSP options available, choosing the right one for your stack can be a daunting task. But don’t …
Desktop vs Mobile – Planning Ad Layout for Different Devices
Each device requires different angles when it comes to advertising. It is not only a matter of size but placing and volume as well. So how to plan Ad Layout wisely and in accordance with the best industry standards? In this practical …
Bid Reports – Insights for Analyzing Advertiser Behavior and Inventory
Bid reports – both ‘Bid rejection reason’ and ‘Bid range’ are reports that are still in the Beta stage, but even at this point, they can provide some interesting insights. With this new feature, we can take a closer look at advertisers …
Sudden Drops & Lifts in Programmatic Revenue. The Cheat Sheet.
Sudden lifts might be an unexpected, but pleasant surprise. But what about drops? Random decreases in revenue might hurt your business. So in order to quickly respond to both lifts and drops, it is worth drawing up a list of possible reasons …
Programmatic How-To: Assessing Your Inventory Quality
A high quality website will attract not only users but also Advertisers, who will be willing to pay for your advertising space. There are a lot of factors that could be undermining your inventory’s value, but sometimes it can just be the …
How to Balance Display Ad Formats and User Experience: Dos & Don’ts
Adblocking technologies have changed the industry’s approach to online advertising. For many ad formats, their time has passed. As user awareness and possibilities have increased, dubious or annoying ads have been understood to drive traffic away and degrade a website’s value. Why …
What Have First-Price Auctions Changed for Publishers?
After a long period of testing small inventory sections, on September 26 Google fully transitioned to the First-Price Auctions. This means that from now on, space will be purchased for the price at which it is auctioned by the advertiser and will …
What Are the Best Practices in Website Ad Structure Design
In this case of online advertising, more doesn’t mean better. The key to success is to use appropriate techniques and products, and, most importantly, to get to know the user of your website better. Finding the right balance between UX and advertising …
Best Practices in Website Ad Structure Design – Part 2/2
In addition to the layout on a website, an ad structure can be optimized through the sizes and types of the served designs. There are standards and rules that will direct you towards the best solutions, but sometimes it’s good to look …
Best Practices in Website Ad Structure Design
How to design an optimal Ad structure? In order to find the best possible solution to this question, one must analyze users’ behavior whilst they are surfing the internet. Knowing certain patterns and rules, we can improve visibility and revenue without negatively …