How to Increase the Website Revenue?
Increasing the site’s revenue. It has always been a priority number one. You’ve tried dozens of methods, read many articles and experimented with your own ideas. Some turned out effective, while others were completely useless. We’ve tried all of this on our …
Programmatic 2020 Trends: Five Things to Take Away from the YieldFest London Publishers Meetup
Only in 2020 will we feel the full strength of the changes in the digital advertising that are now taking place. Once ad budgets for 2019 are spent, advertisers will have more flexibility in implementing new strategies that will impact publishers. The …
WTH Are Google Certified Publishing Partners?
GCPPs is the community of the most trusted Google partners that helps publishers make the most of advertising tech, and thus maximize their revenue potential. To make a long story short: a Google Certified Publishing Partner badge means you are in good …
Is Ad Refresh a Good Choice for Your Website?
Ad Refresh is a method that lets you view several advertisements in one ad slot within the one page view. Despite its bad reputation, when used properly, it can be highly effective. After launching the ad refresh on one of the sites …
12 Programmatic Market Experts Comment Google’s Switch to First-Price Auction
As a publishers’ revenue-optimization company, we asked a few publishers, media agencies and Ad Tech providers one general question: How do you think Google’s switch to a first-price auction model will influence the programmatic market? We received many answers, and you might …
Yieldbird Takes Part in the Google User Group in Munich!
We went to the Google User Group in Munich. Here are the main takeaways! The Network Partner Manager program is moving to Multiple Customer Management at full speed! As a Google Certified Publisher Partner with MCM rights, we are helping publishers monetize …
7 Steps to Stay Ahead in Digital Advertising
How to stay ahead in digital advertising with our simple step-by-step guide. …
Maximizing Publisher Monetisation at ATS Berlin
This year’s ATS Berlin, the international programmatic ad and marketing conference series, is special this year. If you’re eager to dive into the essentials of topics like optimization, transparency, or challenges posed by ads.txt and the GDPR, ATS Berlin is for you. …
9 Digital & Programmatic Events in Q4 2017
Need to know where you can get the latest news on advertising, programmatic, digital business and network with people in the field? We’ve got you covered. Here’s a list of the Q4 conferences that every publisher should consider attending. MarTech – …
AdBlock and Paywall – Yieldbird’s Publisher Survey
As the ad tech market smiles and embraces the never-ending progress of tech advances, modifications, and upgrades, knowing your own way around the ad industry is becoming a must. Here at Yieldbird, there is an all too familiar need to stay updated …