Yieldbird Handles Advertising Campaigns on Nyheter24 Group’s Websites
Yieldbird works with Nyheter24 Group, one of Sweden’s fastest-growing digital publishers. They’re the owners of services such as Nyheter24, Modette, and the Blogg.se online platform. The outsourced team of dedicated ad ops specialists is responsible for executing digital advertising campaigns for …
Yieldbird is Optimizing the Programmatic Advertising of Celltick
Yieldbird has become a leading programmatic partner of Celltick, a global mobile marketing firm specializing in mobile engagement and discovery. Celltick is the maker of customized solutions for mobile operators, including apps such as Start – a start screen for Android and …
Video Content that Makes a Difference – Yieldbird’s Publisher Survey
We always want to keep up with what’s in or what’s out. For us, it’s about staying informed on how digital and programmatic advertising makes this world go round. This provided the spark for new research based on Yieldbird’s Publisher Survey. The …
Why Do We Scale Up Businesses Through PMPs?
Private Marketplaces are on the rise and in the spotlight, with publishers and advertisers trying to increase their revenue in multiple markets. PMPs To Outpace RTB in 2018 The number of publishers selling ad inventory in Private Marketplaces is said to be …
Clash of the Giants: DoubleClick vs. AppNexus
The state of rivalry between DoubleClick and AppNexus. Which platform yields more revenue for publishers? How big are these giants? Such technological giants as DoubleClick and AppNexus may both successfully provide internet ad services for agencies and marketers. Each time they are discussed, …
How Publishers Can Benefit from Private Marketplaces (PMPs)
According to recent studies by Zenith, PMPs are the fastest growing buying method among publishers to choose from. Peter Stanek, Yieldbird’s Business Development Manager, speaks about how you can increase your revenue in six simple steps. Here are some Do’s and Don’ts …
What Are eCPM Rates in Europe, North and Latin America…
When buying anything, people always ask the same questions: “How much does it cost?” followed by “Why so much?” The digital advertising ecosystem is no different. Advertisers want to evaluate how well resources are being used for their campaigns, and publishers just …
The Programmatic Odyssey: 2018 and Beyond!
The beginning of the year is a time for forecasts, predicting trends, summarizing the previous year and drawing conclusions for the future. Nevertheless, in April this may already feel tedious. Furthermore, there is a limited number of opinions that go beyond 2017. …
Q2 Events Every Publisher Needs to Know about
Spring is coming. Have you already decided which events you’ll participate in this quarter? If not, we’ve prepared a list for you of what we think are the best conferences to attend. These events just cannot be missed! Programmatic I/O, 4-5 April, …
DIY: And the Oscar Goes to… Your Website!
When it comes to digital publishing, everyone is talking about video. Advertisers love it, users love it, platforms like Facebook and Google love it – everybody loves it. But the people who benefit most from the video are definitely publishers. It diversifies …