Header Bidding from Zero
So, you are using multiple SSPs in a waterfall model to get more value from your inventory, and you would like to make your fillrate, revenue, ad latency, and user experience better (yes, at the same time). Don’t you? Well, you should. …
Header Bidding: a Rapid Evolution with its Own Downsides
In the coming months, we will see a shift from browser-side to server-side header bidding. Why? What are the differences between them, and what are the disadvantages of the server-side method? Grzegorz Kubrakiewicz, Head of Technology at Yieldbird, answers these and other …
Let’s Talk about Advertising in the Programmatic Era
We share our thoughts and observations about programmatic, advertising, and online publishing. Why our perspective may be important for you? We are professionals in monetizing websites and working out higher yield through programmatic tools. We collaborate with a number of publishers around the …