The Impact of Lazy Auctions on Header Bidding: A/B Testing Results
While looking for a way to increase your programmatic ads performance to benefit from them more, you might have heard of Lazy Auctions. As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as …
Does Prebid Flooring Boost Programmatic Monetization?
In today’s digital advertising world, publishers face many challenges when it comes to monetizing their content. Recently, more buyers started using information from Prebid Flooring – a way of sending a minimum floor price via prebid to programmatic advertisers. As it’s not …
How Publishers Can Prepare for the Cookieless Future
The impending phase-out of third-party cookies has been a hot topic in the digital advertising industry, with Google announcing another delay. While this may relieve some publishers, it’s important not to become complacent and instead prepare for the cookieless future and its …
TOPICS API – A New Feature to Google’s Privacy Sandbox
After the recently completed FLoC trial and the criticism of this solution by large swathes of the advertising market, developers, and EU lawmakers, Google decided to replace it with Topics API. So how does it work, and what does this change mean …
Internet Without Cookies: What Will Replace Them?
In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. Table of contents OK Google …
Ads.txt Files and the Emergence of sellers.json & Supply Chain
In July last year, the Interactive Advertising Bureau (IAB) launched a new initiative as part of its policy to combat ad fraud. Sellers.json is supposed to work in tandem with ads.txt (Ads from Authorized Digital Sellers) and is an extension of this …
Why Google Delays Cookie Removal – and What Will Happen Next
Yesterday’s news about the postponement till late 2023 of the exclusion of 3rd party cookies in Chrome has led to a collective sigh of relief from all and sundry. Third-Party Cookies: What’s the Status Quo? Google had been due to call time …
Publisher Condition During the COVID-19 Crisis (Update 05/06/2020)
The COVID-19 outbreak is causing a lot of turbulence in present times. Economies and societies are experiencing a tremendous crisis that will permanently change the world we know. The financial crisis and mass quarantines are not only having a serious impact on …