How To Find the Best Demand Partners?
Q4 has started. Are you ready? All preparations made? Is the best content ready to go? Have all the settings on the ad server been double-checked? Have you made your final touches? Is your pricing strategy ready? Deals buttoned up? Good! So …
Starting the Countdown to Black Friday. The Steps You Need To Take To Get Prepared.
What comes to mind when you think about the number 100 in the middle of August? That’s right! There are just 100 days left until the most profitable day of the year for the Digital Advertising industry – Black Friday. And of …
Increasing Advertising Revenue: a Checklist for Increasing Profits
Each Publisher faces the same dilemma at some point – OK, I already have a server, I have Ad Exchange / AdSense connected, I have even Header Bidding implemented, but… What’s next? What are my next steps in yield optimization? Is there …
Google Ad Sense vs. Google Ad Manager
Let’s say you have just uploaded a new post on a blog you have recently launched. You’re sipping your morning latte and checking how it all looks. You have just read once again what you had been writing for the last five …
![What Are the Best Practices to Use Unified Pricing Rules? [2021 Update]](https://content.yieldbird.com/wp-content/uploads/2019/08/0163-UPR22222-01-770x400.png)
What Are the Best Practices to Use Unified Pricing Rules? [2021 Update]
[2021 UPDATE] Along with the transition to the first-price auctioning model back in 2019, Google has changed the inventory pricing management system – which we talked about in this article. To make it easier to manage the Unified Pricing Rules (UPRs), we …
What Are Unified Pricing Rules?
Reports from March this year about the change in the auction model from second-price to first-price introduced by Google met with much excitement among the participants in the online advertising ecosystem. However, what seems to escape the attention of many people is …
First-Price vs. Second-Price Auction – What Are the Main Differences?
The First-Price auction, which will be implemented on the Google Ad Manager level by the end of July 2019, differs a lot from a well-known in the programmatic market Second-Price model. The main difference between these two types lies in a model …
What Is Bid Shading & Why Should You Care?
Bid shading is an algorithm responsible for automated bid strategy. It creates an opportunity for buyers to avoid paying too much for ad impressions. Google recently announced its switch from a second-price to a first-price auction model. This change is supposed to …