The Prevention of Ad Fraud
The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. In the Internet world, …
Multiple Customer Management Migration – Are You Ready?
MCM is set to replace SPM in September 2021. It’s more than certain that after September 30th inventory which is not associated with MCM won’t serve any ads from ADX. Since last year, Google has been rolling out the beta version of …
User Tracking: Google Won’t Support Alternative Solutions to 3rd Party Cookies
Google announced that after the removal of 3rd-party cookies in Chrome, they won’t allow any kind of user tracking. What does it change? …
Dynamic Monetization 2.0 in Adfox. Increasing Revenue from Monetization with ADX Demand
Depending on the strategy adopted and the resources available, Publishers, with the aim of maximizing revenues, will always look for new programmatic solutions; undeniably, there is a wide spectrum of solutions available to them on the digital advertising market. In this regard, …