What Is Supply Side Platform (SSP)?
Gone are the days when human salespeople manually negotiated ad placements and prices for digital ads. The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its …
Why In-house Programmatic Is Not Always a Good Idea
Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. According to Statista, programmatic spending worldwide is projected to reach $98 billion by 2021. With such significant investments, …
Benefits of UPRs Management for Publishers to Boost Programmatic Revenue
In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels. UPRs …