Why Is Ad Refreshing Vital for Digital Publishers?
Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating …
What Is A/B Testing and How To Do It in Programmatic?
Adopting new technologies can be tricky. Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. …
Core Web Vitals. What You Can (Realistically) Do To Improve Your Scores?
Ever since they were announced in May 2020, followed by their introduction in mid-June 2021 and beyond, Core Web Vitals have remained the buzz-phrase of the moment. Here we offer a comprehensive guide on how to check your vitals, and we consider …
Are Core Web Vitals Really Vital to Your Website Success?
Core Web Vitals are designed by Google for evaluating user experience in the real world. With these metrics, you gain essential information on your website’s performance which can aid score enhancement. They measure the real-world user experience for load time, interactivity and …