Best Header Bidding Chrome Extensions for Digital Publishers
Websites can either generate a positive or negative impression of a company’s products and goods, and they can also define the brand. Website browsing will remain a fixed feature of consumer activity; and even when it is possible to shop in shops, there is sure to be a strong online component to the purchase. That is why a positive website experience will always be so important. Websites must be intuitive, which means that they should be easy to use and navigate.
There are great Internet add-ons that can help with navigating the web more comfortably and safely, and which will complete tasks more efficiently. The optimisation should occur at different levels, for different types of mobile devices and site traffic. Keeping a business site operational and fast plays a huge role today. Websites that load faster benefit from better SEO rankings, higher user engagement, higher conversion rates, etc. Online competition means that web management and optimisation have to be treated as a top priority. Website optimization uses tools, advanced gadgets and strategies to improve a website’s performance, generate more traffic, and make revenues higher.
Header Bidding paved the way for Advertisers to boost their revenue by creating a real-time auction platform that focused on the highest bids. Basically, Header Bidding is a type of Real-Time Bidding (RTB) that allows Publishers to open up their ad inventory to multiple demand partners simultaneously. Header Bidding is designed to maximise the profits of the Publisher (site owner) on which the RTB ads are broadcast by allowing the simultaneous bidding of multiple ads from different providers (SSPs and DPSs) to obtain the highest possible selling price for the ad.
If you are a Publisher who makes conscious decisions, the key to success is not only knowing the benefits of Header Bidding but also being aware of the factors which are not really working for you; and the steps you need to take in order to optimize the Header Bidding performance.
Below we present a list of the best Header Bidding Chrome extensions
1. BidFilter
Integration with BidFilter provides you with detailed Prebid analysis such as bidder, data, CPM, ad code and size; and makes it possible to see which bidders are really bidding.
Bidfilter not only lists all the bidding partners in your wrapper but also shows their bids for each ad space on the page. The great thing about this is that the extension identifies all the bidders you are connected to, and not just those that are actively bidding. You can also see whether or not a demand partner is bidding for certain ad sizes and enable/disable the bidder. Integration with BidFilter allows Publishers to immediately block redundant ads on their website without the necessity of having to wait for ad networks to step in. If you are unhappy with the quality of ads, BidFilter will identify and block.
2. HeaderBid Expert
HeaderBid Expert extension plays the role of Page Analysis, which provides information on the current issues being faced and the possible ways of fixing them. A well-known truth says ‘the sooner the better and HeaderBid Expert seems to meet these expectations as it measures if and which bidders are possibly slower than others. It fights against all potential latency and therefore optimises the user experience.
Furthermore, thanks to Industry Stats you are given info on other Header Bidding experts and hence the possibility of implementing and running other networks. It creates new transparency and efficiency and directly addresses multiple search sources.
3. Bidscape.it Header Bidding Ad Inspector
Bidscape monitors Header Bidding requests and assists Publisher (site/blog) owners with setup. Its goal is to show the value of their browsing. What is worth mentioning is the fact that a Publisher can add multiple SSPs (partners) at a fixed monthly price. Thanks to this, they have full insight into what website owners are looking for with such a plugin. The ability to see how much revenue is being generated for each page (being visited while browsing) is of undeniable value for regular users.
The tool will automatically pop out when it detects that ads are being displayed on the page you are browsing and will appear in the top right corner of the page window.
4. SimilarWeb
SimilarWeb not only presents analytics, rankings, popularity, similarity and data about sites but also provides estimated statistics on websites and mobile applications. The extension also provides information on total site traffic, user behaviour, visitor geo and their sources.
Fully operating on Chrome, Opera or Firefox, with just one click, SimilarWeb generates detailed traffic and performance statistics for any website, together with additional information such as how popular a site is, its main traffic sources, average time on site, top referring sites, paid keywords or related mobile apps.
The important fact is that SimilarWeb gives access to various insights about the website – from a basic overview of traffic to a broad overview of the company’s position.
But do you really need an extension?
We need to be aware that not all websites have Header Bidding. But if your website is, say, experiencing a lot of international traffic, then Header Bidding must be considered. When it comes to our recommendations, each extension option will go a long way towards boosting your business performance.
