Yieldbird Programmatic Blog
How to Deal With Troubleshooting Revenue Fluctuations in Programmatic Advertising?
Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to optimize …
Why Is Ad Refreshing Vital for Digital Publishers?
Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt …
IAB Europe’s AdEx Benchmark 2022: Yieldbird Insights on European Digital Advertising
IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. …
Universal IDs for Publishers – Are They a Necessity?
The impending demise of third-party cookies and their multiple delays might make publishers indifferent to the cookieless future. However, it is …
How to Choose the Right Supply Side Platform (SSP) for Your Stack?
Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources. However, …
What Is Supply Side Platform (SSP)?
Gone are the days when human salespeople manually negotiated ad placements and prices for digital ads. The landscape has evolved significantly …
The Prevention of Ad Fraud
The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising …
Why In-house Programmatic Is Not Always a Good Idea
Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling …
![Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]](https://content.yieldbird.com/wp-content/uploads/2020/09/0381-ART-16092020-V1A-01-270x200.png)
Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]
The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Why? Because …
The Impact of Lazy Auctions on Header Bidding: A/B Testing Results
While looking for a way to increase your programmatic ads performance to benefit from them more, you might have heard of …
Google Optimized Pricing: How to Make It Works Better
Are you looking to maximize your programmatic revenue but need to determine how Google Optimized Pricing works? Or are you already …
Benefits of UPRs Management for Publishers to Boost Programmatic Revenue
In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, …
Does Prebid Flooring Boost Programmatic Monetization?
In today’s digital advertising world, publishers face many challenges when it comes to monetizing their content. Recently, more buyers started using …
How to Use Google Ad Manager 360 Data to Improve Sell-Through Rates
When you’re in the publishing industry, it’s evident that one of your goals is leading to improved advertising performance and a …
Unleashing Transparency: How the EU’s Digital Services Act and Digital Markets Act Will Impact Online Publishers
Are you a publisher or intermediary dealing with websites and online advertising? Then you’ll want to pay attention to the EU’s …