Yieldbird Programmatic Blog
The Ad Tech Industry is Not Only for Unicorns
Anyone who has ever participated in the recruitment process knows that in order to land a dream Ad Tech job you …
The Role of Competitive Pricing on the Open Market
Selling merchandise is a complex matter. Especially when you are operating on a commoditized Ad Open Market, where competitive price is …
5 Key Elements of Good Brief for a Programmatic Specialist
Digital Marketing Managers run their campaigns using both direct and programmatic channels (either through Deals or Open Market). Campaigns usually require …
Programmatic Ad Revenue After Mozilla Firefox Third-Party Cookie Limitation
In September 2019, Mozilla Firefox’s Enhanced Tracking Protection (ETP) mechanism that blocks third-party cookie was launched. Since then, the new feature …
5 Best Programmatic Events for Publishers in Q1 2020 – Recommended by Yieldbird
The publishing industry has undergone a series of important changes in recent times. Our partner publishers often ask us where they …
The Ultimate Guide to Rich Media Ads
Rich media ads can be defined in a variety of ways, with their own spectrum of colorful interpretations that are not …
Programmatic Advertising 2020 – How Do Publishers Manage Changes?
In the last weeks of Q4 2019, instead of counting usually record earnings after Black Week, digital publishers who want to …
Women Power in the Programmatic World
You may think that our Yieldbird team is a strictly male domain. But in this programmatic world, almost half of our …
10 Monetization Models for Publishers
Recognizing the best models to monetize traffic is essential for those who want to make a viable business out of their …
Header Bidding in the Era of First-Price Auction
After Google announced its decision to move Ad Manager’s non-guarantee inventory to the model of First-Price Auction, the entire programmatic industry …
Facebook Ads vs. Google Ads: Where To Advertise?
Today effective competition on the market entails a high-end approach that requires advertisers to use marketing instruments correctly and precisely. To …
Employer Branding Puts Honesty Front And Center
Happy to stay Is your employer ticking all the right boxes? Are you invested in both your position and your company? …
5 Tips for Increasing Black Friday Programmatic Revenue
Blanket advertising supported by a finely-tuned ad-unit structure and bolstered by diversified demand represents the best convergence in terms of achieving …
Targeting Options In Programmatic Advertising
The purpose of a programmatic purchase is to automatically buy individual ad views from people who are most inclined to become …
Price Management in the Era of First-Price Auction
Our team at Yieldbird specializes in price management for online publishers, maintaining that diligent price management best harnesses sell-side revenue optimization. …