Yieldbird Programmatic Blog
What Purpose Does a Programmatic Specialist Serve?
Everybody knows Superman, one of the most popular comic book/TV series characters, who also appears in DC Entertainment films. The superhero …
How to Increase Revenue from Online Advertising Using Technological Products (UPDATE: 2021)
When starting their foray into programmatic, every publisher aims to increase their revenues by adding ads on their websites. Usually, the …
How to Increase the Website Revenue?
Increasing the site’s revenue. It has always been a priority number one. You’ve tried dozens of methods, read many articles and …
What Have First-Price Auctions Changed for Publishers?
After a long period of testing small inventory sections, on September 26 Google fully transitioned to the First-Price Auctions. This means …
Bartłomiej Baliński – Ad Ops Team Leader Success Story
For a while, we have been trying to introduce to you a little bit more about the specifics of work in …
Programmatic 2020 Trends: Five Things to Take Away from the YieldFest London Publishers Meetup
Only in 2020 will we feel the full strength of the changes in the digital advertising that are now taking place. …
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How to Block Inappropriate Ads in Google AdManager & Open Bidding [Practical Guide]
Blocking inappropriate ads from running on a website is most effective if you collect accurate source data first. In the beginning, …
Google Ad Sense vs. Google Ad Manager
Let’s say you have just uploaded a new post on a blog you have recently launched. You’re sipping your morning latte …
RTB or Direct Sales – What Is the Future of Online Advertising?
The use of both the RTB model and direct sales allows to achieve a similar end result – an ad is …
What Are the Best Practices in Website Ad Structure Design
In this case of online advertising, more doesn’t mean better. The key to success is to use appropriate techniques and products, …
INMA Media Innovations Week 2019 – Key Takeaways
This past week Yieldbird spent 2 full days in Hamburg, attending the yearly INMA conference. It was a fully packed agenda …
WTH Are Google Certified Publishing Partners?
GCPPs is the community of the most trusted Google partners that helps publishers make the most of advertising tech, and thus …
Ad Targeting Without Third-Party Cookies. How Can Digital Publishers Adapt to Limitations in Browsers?
Along with the increasing awareness of the importance of user privacy, regulations and restrictions on the use of 3rd party cookies …
Is Ad Refresh a Good Choice for Your Website?
Ad Refresh is a method that lets you view several advertisements in one ad slot within the one page view. Despite …
Robert Larsson’s Success Story
2019 is a special year in Yieldbird’s history as we celebrate our 10th anniversary as a trusted partner in programmatic monetization. …