Yieldbird Programmatic Blog
Best Practices in Website Ad Structure Design – Part 2/2
In addition to the layout on a website, an ad structure can be optimized through the sizes and types of the …
Ad Campaign Effectiveness Indicators and Pricing Models
Have you watched the “Mad Men” television series? If not, here’s a nutshell description: the 1960s, New York City, and Don …
Best Practices in Website Ad Structure Design
How to design an optimal Ad structure? In order to find the best possible solution to this question, one must analyze …
Yieldbird Supports Publishers with Programmatic Audio
The scale of audio campaigns sold in the programmatic model in Poland is very small even though, according to research, nearly …
Mobile VS Desktop Seasonality
The performance of many websites changes during holidays and weekends and the fluctuations can sometimes be both huge and unexpected. With …
Choosing a Yield Optimization Partner: Best Practices
When looking for a way to maximize revenue from digital inventory optimization, publishers may test both yield-opt technologies and providers. And …
![What Are the Best Practices to Use Unified Pricing Rules? [2021 Update]](https://content.yieldbird.com/wp-content/uploads/2019/08/0163-UPR22222-01-270x200.png)
What Are the Best Practices to Use Unified Pricing Rules? [2021 Update]
[2021 UPDATE] Along with the transition to the first-price auctioning model back in 2019, Google has changed the inventory pricing management …
Yieldbird Head of Global Communication Success Story!
It’s never easy to make a huge step in your career path and change the industry in which you work. Sometimes …
What Are Unified Pricing Rules?
Reports from March this year about the change in the auction model from second-price to first-price introduced by Google met with …
How to Deliver a Topnotch Customer Experience in the Digital Marketing Industry?
The overriding goal of technology companies is to provide reliable products and services. How should Customer Success teams be created and …
What to Consider When Changing Your Adstack Provider
Just a few years ago, everyone had an Adserver and a separate SSP. Today, most Adservers have a holistically optimized SSP …
YieldFest Poland Powered by Yieldbird: Takeaways from the Digital Publishers’ Meetup
By next year, it is forecast that digital advertisements will exceed 50% of global media spend. The development of programmatic advertising …
Google Ads vs. Programmatic
Although this is probably hard to believe, Google’s AdWords (now known as Google Ads) appeared as early as 2000, which would …
Learn How MittMedia Increased its Revenue Thanks to Server-side Header Bidding
MittMedia implemented a server-side header bidding a year ago. At the end of this article, you will find an interview with …
One Year After GDPR – What Have We Learned?
May 25, 2018, is one of this century’s most important and controversial dates for online advertising — it was the day …