Yieldbird Programmatic Blog
First-Price Auction Introduction from Yieldbird Perspective
Time flies and First-Price Auction full introduction on Ad Manager is getting closer. It’s important to summarize this change from the …
Yieldbird Data Scientist’s Success Story
Now it’s time for someone from inside the data-science team. The success story of Łukasz Bieńkowski, who has been with Yieldbird …
First-Price vs. Second-Price Auction – What Are the Main Differences?
The First-Price auction, which will be implemented on the Google Ad Manager level by the end of July 2019, differs a …
What Is AMP, and Why Is It Crucial for Publishers?
AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on …
DMP/CDP: What’s The Difference?
Data Management Platforms (DMPs) have been around for a long time. Especially among publishers. In recent years, a new acronym has …
Header Bidding Value in the First-Price Auction World
As a company that speaks to many publishers, we hear similar questions regardless of their location and business model. In the …
Consent Management Platform: What Is It And Why Every Publisher With EU Traffic Should Have One?
GDPR The General Data-Protection Regulation (GDPR), which came into effect on May 2018, tightened Europe’s already-strict laws about what companies can …
What Is Bid Shading & Why Should You Care?
Bid shading is an algorithm responsible for automated bid strategy. It creates an opportunity for buyers to avoid paying too much …
12 Programmatic Market Experts Comment Google’s Switch to First-Price Auction
As a publishers’ revenue-optimization company, we asked a few publishers, media agencies and Ad Tech providers one general question: How do …
The Story About Yieldbird Team Leader and Her Experience!
It’s time for a new success story. This time about Justyna Niedziałek and her time at Yieldbird! Yieldbird is a place …
World Cup Football Games Increase Publishers Revenue
At Yieldbird, our data analysts dug into the tremendous amount of statistics we have looking for a correlation between online revenues …
Yieldbird Takes Part in the Google User Group in Munich!
We went to the Google User Group in Munich. Here are the main takeaways! The Network Partner Manager program is moving …
Pros and Cons of Managing Advertisement Blocking for Publishers
Publisher’s point of view on ad blocking Advertisement blocking is a must-have for many publishers. For most of them, the reason …
Anchor Ad – How Does It Increase Publisher’s Revenue and Viewability?
About Yieldbird Yieldbird specializes in 360° advertising management and programmatic ad – inventory optimization. That is why we work with clients …
Digital Video Instead Of Television. Audiences Are Shifting!
The consumption of digital video is increasing with each day. This happens at the expense of a decreasing television audience. It’s …