Yieldbird Programmatic Blog
eCPM, rCPM & Fillrate – Fundamentals of Website Performance Analysis and Most Influential Factors
Some publishers only look at total daily/monthly revenue to track their progress. Others monitor metrics like eCPM or rCPM (RPM). At …
Why Unified ID Increases Revenues for Publishers?
The cookie and the internet were invented almost simultaneously. The cookie is one of the most fundamental, but also one of …
Yield Optimization for First-Price Auction
Simplicity and transparency will never happen. In theory, first-price auctions bring simplicity and transparency. The model assumes that buyers will bid …
Read a Story About Yieldbird Manager and What He Has To Say About Leadership
We want you to meet Piotr Niedziela, our Head of Yield Optimization. “Behind a good company, there are always people who …
Google Open Bidding: Key Benefits for Publishers
After many years of struggle with the growing popularity of header-bidding solutions, Google rolled out EBDA (currently known as Open Bidding). …
Can AdX Optimization Drain Money from Header Bidding?
The question is not surprising. Today’s programmatic trade is a jungle that mixes several demand sources and two auctions types. It’s …
First or Second-Price Auctions: Does It Really Matter for Publishers?
Google advertised in March 2019 that it will start applying the first-price auction mechanism for its publisher services. The question is …
What Google’s Shift to First-Price Auction Model Means for Publishers
Google announced that they will be switching to first-price auctions at the end of Q3 of 2019. The first-price auction model is used by many SSPs …
Check Results of Yieldbird & Google Cooperation on Outstream
You don’t need video inventory to drive higher eCPMs! Yieldbird team has tested Google in-article and in-feed native video solution to …
How to Escape Blue Monday in Programmatic?
After a high season in the advertising industry, the first weeks of the new year will bring an obvious slowdown in …
7 Steps to Stay Ahead in Digital Advertising
How to stay ahead in digital advertising with our simple step-by-step guide. …
Your Font Size Matters. Better Believe It!
How publishers’ popular Fonts can affect their ad revenue? …
How Publishers Can Survive in 2018
The eight steps publishers should consider taking in 2018 to keep their ad revenue flow high. …
Ups and Downs of the Digital Ad Industry in 2017
An overview of the most important milestones, success, disappointment, and person of the year 2017. …
Is Apple Responsible for the Drop in Ad Requests and Publisher Revenue?
Designed as a safeguard for users, Apple’s ITP (Intelligent Tracking Prevention) became a threat to publishers. …