Yieldbird Programmatic Blog
Yieldbird Handles Advertising Campaigns on Nyheter24 Group’s Websites
Yieldbird works with Nyheter24 Group, one of Sweden’s fastest-growing digital publishers. They’re the owners of services such as Nyheter24, Modette, …
Confessions of a Biz Dev in the Digital Industry: What’s Crucial for Publisher Yields?
Learning from 1 000 talks with representatives all over the media industry: if you had excellent sales but your ad ops …
Yieldbird is Optimizing the Programmatic Advertising of Celltick
Yieldbird has become a leading programmatic partner of Celltick, a global mobile marketing firm specializing in mobile engagement and discovery. Celltick …
Video Content that Makes a Difference – Yieldbird’s Publisher Survey
We always want to keep up with what’s in or what’s out. For us, it’s about staying informed on how digital …
Why Do We Scale Up Businesses Through PMPs?
Private Marketplaces are on the rise and in the spotlight, with publishers and advertisers trying to increase their revenue in multiple …
The Rise of Programmatic Buying. Ultimate Promise of Brand Advertising in the Digital Age.
The current digital marketing ecosystem is expanding and developing in leaps and bounds. We ourselves are so deep into the intricacies …
The Roaring Lions from Cannes
Shedding some light on the 64th International Festival of Creativity in Cannes. On June 17, 2017, the 64th International Festival of Creativity in …
Yieldbird Implements Facebook’s Audience Network on Agora Websites
Yieldbird is the first ad-tech company in Poland to implement Facebook’s Audience Network with header bidding technology – all for Agora, …
Clash of the Giants: DoubleClick vs. AppNexus
The state of rivalry between DoubleClick and AppNexus. Which platform yields more revenue for publishers? How big are these giants? Such …
Yieldbird Nominated in the Drum Awards 2017
On April 26th, 2017, Yieldbird’s Ad Ops Team was nominated for the Best Ad Ops Team in The Drum Digital Trading …
How Publishers Can Benefit from Private Marketplaces (PMPs)
According to recent studies by Zenith, PMPs are the fastest growing buying method among publishers to choose from. Peter Stanek, Yieldbird’s …
What Are eCPM Rates in Europe, North and Latin America…
When buying anything, people always ask the same questions: “How much does it cost?” followed by “Why so much?” The digital …
4 Keys to Successfully Managing an Ad Ops Team
It’s no secret that any badly managed team generates a loss for a company – not only in terms of revenue, …
The Programmatic Odyssey: 2018 and Beyond!
The beginning of the year is a time for forecasts, predicting trends, summarizing the previous year and drawing conclusions for the …