Yieldbird Programmatic Blog
Q2 Events Every Publisher Needs to Know about
Spring is coming. Have you already decided which events you’ll participate in this quarter? If not, we’ve prepared a list for …
7 Tips: How to Find an Ad Ops Specialist
When you intend to employ your dream worker, there are a few things that you may accidentally miss, and those things …
DIY: And the Oscar Goes to… Your Website!
When it comes to digital publishing, everyone is talking about video. Advertisers love it, users love it, platforms like Facebook and …
Header Bidding from Zero
So, you are using multiple SSPs in a waterfall model to get more value from your inventory, and you would like …
Header Bidding: a Rapid Evolution with its Own Downsides
In the coming months, we will see a shift from browser-side to server-side header bidding. Why? What are the differences between …
Publishers Answer to a Changing Advertising Market
The advertising market is nearing a breakthrough. Within 5 years, 80-100% display ads will be traded in a programmatic model – …
Revenue Payment Terms for Digital Publishers
“Gentlemen don’t talk about money,” as the saying goes. Gentlemen and gentlewomen know exactly how to handle it. No need to …
Q1’s Digital Marketing Events Worth Attending
And here we are – a new year. One with new opportunities and new business challenges. Before your work totally absorbs …
The End of The Intrusive Ads Era?
Initiatives by market leaders, such as the one established at the last year’s Dmexco conference Coalition for Better Ads is a …
AdTaily Chirps as Yieldbird Now!
On the 8th of December AdTaily changed its name to Yieldbird. From now on we provide our services for both publishers …
The Relationships, Stupid! Why Do They Matter More Than Ever Before?
A few months ago I read that meaningful relationship in online advertising matter much more than ever before due to the …
The Top 9 Events for Publishers at the End of 2016
If you’re looking for events to get up to speed on the latest developments in advertising, hear inspiring keynotes from industry …
Header Bidding: What, How & Why More Popular Than 09/11 in Google
Header bidding is one of the most talked-about topics in the programmatic field. It seems like nearly every digital advertising conference …
8 Top Events in September & October 2016 That Publishers Must Know About
Wondering where to go to update yourself with advertising, digital business, trends and latest ideas? Where to meet advertisers? Here we …
Let’s Talk about Advertising in the Programmatic Era
We share our thoughts and observations about programmatic, advertising, and online publishing. Why our perspective may be important for you? We …