Yieldbird Programmatic Blog
Integration of GeoEdge Solutions in Yieldbird Platform to Benefit Publishers And Their Audiences
We are happy announce that we’ve successfully integrated GeoEdge; a global provider of holistic ad quality and malvertising solutions into our …
How Publishers Can Prepare for the Cookieless Future
The impending phase-out of third-party cookies has been a hot topic in the digital advertising industry, with Google announcing another delay. …
How do Advertisers Use Machine Learning to Buy Cheaper Impressions?
Having worked in the past on both ends of the Programmatic market, I have had the opportunity to use and benefit …
Desktop vs Mobile – Planning Ad Layout for Different Devices
Each device requires different angles when it comes to advertising. It is not only a matter of size but placing and …
Troubleshooting Ad Implementation AdOps Guide – part II
The last time, we dived into some of the lesser-known browser features in order to help us troubleshoot the ad implementation. …
TOPICS API – A New Feature to Google’s Privacy Sandbox
After the recently completed FLoC trial and the criticism of this solution by large swathes of the advertising market, developers, and …
Programmatic in 2022 from the perspective of Publishers
The first month of 2022 is behind us. Especially for you, we asked four publishers who operate in different geographic markets …
Internet Without Cookies: What Will Replace Them?
In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global …
Programmatic Advertising in 2021, and what can we expect for 2022?
Internet advertising, and especially its Programmatic offshoot, is currently at a crossroads, where, in tandem with the crystallization of industry standards …
What Is A/B Testing and How To Do It in Programmatic?
Adopting new technologies can be tricky. Each vendor swears that their product is the one that will provide the highest uplifts, …
Lazy Loading – The Optimization of Webpage Performance
When looking for content, it often happens that a page loads too slowly, or some of its elements load slower than …
Bid Reports – Insights for Analyzing Advertiser Behavior and Inventory
Bid reports – both ‘Bid rejection reason’ and ‘Bid range’ are reports that are still in the Beta stage, but even …
Effective Sales Strategy – Programmatic Guideline for Publishers
Building upon the experience of cooperating and coordinating with both Publishers and Advertisers, we want to present the challenges faced by …
How To Stand Out on the Programmatic Market?
The numbers are clear. According to the October IAB Europe report, for almost 70% of Advertisers, the Programmatic market is a …
Black Friday & Cyber Week 2021: Last-Minute Prep for Publishers
LOW-HANGING FRUITS FOR BLACK WEEK: OPTIMIZATION, CONTENT STRATEGY & DEALS What started as an American tradition of highly promoted sales on …