Yieldbird Programmatic Blog
Yieldbird’s AdOps Team Won the Wires 2021 Award by ExchangeWire!
With over 250 clients worldwide, is it possible to maintain a balance between process automation and a personal approach to emerging …
How To Strike a Balance Between Open Market Optimization and Protecting Direct Sales?
From the Publisher’s perspective, it is crucial to increase revenue from quarter to quarter by selling as few impressions as possible. …
Are You Ready for the NEW First Look Pricing Rules?
Endeavoring to ensure a healthy and sustainable advertising ecosystem, on November 1, changes to the First Look pricing rules, announced by …
Hackathon 2021 by Yieldbird!
Typically, hackathons, programming sprints, or simply design marathons, have a predetermined concept which teams try to solve and develop during the …
Troubleshooting Ad Implementation AdOps Guide – part I
Troubleshooting Ad implementation is one of the most important skills of an Ad Operations Manager. Depending on the level of expertise, …
How To Understand Media Buyers’ Needs in Programmatic?
Advertisers create and impose the rules of the market. Therefore, understanding Media Buyers and meeting their requirements is essential for building …
How Does Traffic Seasonality Influence Your CPM?
Traffic fluctuations caused by seasonality is present in most industries and is linked to an actual season itself or a given …
How To Find the Best Demand Partners?
Q4 has started. Are you ready? All preparations made? Is the best content ready to go? Have all the settings on …
Core Web Vitals. What You Can (Realistically) Do To Improve Your Scores?
Ever since they were announced in May 2020, followed by their introduction in mid-June 2021 and beyond, Core Web Vitals have …
Are Core Web Vitals Really Vital to Your Website Success?
Core Web Vitals are designed by Google for evaluating user experience in the real world. With these metrics, you gain essential …
Your Ad Serving Setup Guide
In our industry, the generation of revenue is always a motivation to do things better, and a proper Ad Serving setup …
Yieldbird – Behind the Scenes of an AdTech Company – part II
In the first part of the Behind the Scenes post, we discussed the activities of the Growth, Customer Success and Customer …
Explaining Complex Technical Issues to Business Leaders
I must admit that it’s quite a common challenge when we’re pitching our products and services to decision-makers within the corporate …
Best Header Bidding Chrome Extensions for Digital Publishers
Websites can either generate a positive or negative impression of a company’s products and goods, and they can also define the …
Starting the Countdown to Black Friday. The Steps You Need To Take To Get Prepared.
What comes to mind when you think about the number 100 in the middle of August? That’s right! There are just …