Yieldbird Programmatic Blog
5 Essential Performance Metrics for the Digital Publisher
In the early days, there were metrics for online Publishers such as unique visitors and pageviews, which, to a certain degree, …
Sudden Drops & Lifts in Programmatic Revenue. The Cheat Sheet.
Sudden lifts might be an unexpected, but pleasant surprise. But what about drops? Random decreases in revenue might hurt your business. …
Ad Tech &Programmatic Newsletter – August 6th 2021
Welcome to this week’s edition of The Yieldbird Digest! Judging from my 15 years of experience in online advertising, I can …
Ads.txt Files and the Emergence of sellers.json & Supply Chain
In July last year, the Interactive Advertising Bureau (IAB) launched a new initiative as part of its policy to combat ad …
Ad Tech &Programmatic Newsletter – July 30th 2021
Welcome to this week’s edition of The Yieldbird Digest! Does your company avail of Machine Learning and Artificial Intelligence? They are …
AdExchanger Has Named Yieldbird Its Programmatic Power Player 2021
Our end-to-end Programmatic Monetization solutions, as well as the Publisher-centred approaches are often recognized in the Digital Publishing industry. And now …
Ad Tech &Programmatic Newsletter – July 23rd 2021
Welcome to this week’s edition of The Yieldbird Digest! The market has heaved a collective sigh of relief after Google announced …
Open Auction in the Light of 3rd-Party Cookies Removal in Chrome
How will premium Publishers look to navigate the change? What will be the future of Open Market following the demise of …
Ad Tech &Programmatic Newsletter – July 16th 2021
Welcome to this week’s edition of The Yieldbird Digest! This week, we found an article on earnings in the AdTech industry, …
How an Adtech Company May Succeed in a Hybrid Workplace?
With the many advantageous aspects of a hybrid workplace and work culture, the biggest challenge that remains is keeping effective communication …
Ad Tech &Programmatic Newsletter – July 9th 2021
Welcome to this week’s edition of The Yieldbird Digest! Following the seismic news about the postponement of 3rd party cookies, we …
Multiple Customer Management Migration – Are You Ready?
MCM is set to replace SPM in September 2021. It’s more than certain that after September 30th inventory which is not …
Ad Tech &Programmatic Newsletter – July 2nd 2021
Welcome to this week’s edition of The Yieldbird Digest! So we have two additional years to find a workaround for the …
Why Google Delays Cookie Removal – and What Will Happen Next
Yesterday’s news about the postponement till late 2023 of the exclusion of 3rd party cookies in Chrome has led to a …
Ad Tech &Programmatic Newsletter – June 25th 2021
Welcome to the first astronomical summer edition of The Yieldbird Digest! We start with the most important news of the week …